BRANDING IDENTITY
400 Gradi Kranj
Restaurant 400 Gradi Kranj is dedicated to providing authentic Italian cuisine. We developed a brand identity that honors the rich traditions of Italian culture while appealing to a modern audience.
400 GRADI KRANJ
AUTHENTIC ITALIAN CUISINE
OVERVIEW
Of our work
400 Gradi Kranj needed a brand identity that would reflect its dedication to authentic Italian cuisine. Our primary goal was to create a visual language that conveyed the elegance, warmth, and rich tradition of Italian dining.
The branding needed to embody the charm and sophistication of Italy, appealing to both local patrons and international visitors seeking an authentic culinary experience.
Color Palette
EXPLANATION
Of color palette
#602b22 - Tuscan Red:
This deep, earthy red was chosen to evoke the warmth and richness of traditional Italian cuisine. It serves as the primary color, reflecting the passion and authenticity of the restaurant.
#eae3d7 - Cream Beige:
Cream Beige provides a soft, neutral backdrop that complements the bold Tuscan Red. This color adds a touch of elegance and refinement, creating a welcoming atmosphere.
#ffffff - Pure White:
Pure White represents cleanliness and simplicity, essential elements in both the restaurant’s presentation and its culinary philosophy. It allows other colors to stand out and provides a crisp, modern touch.
#000000 - Classic Black
Black is used sparingly to add contrast and sophistication. It’s a versatile color that enhances the overall elegance of the brand, ensuring that the visual identity remains timeless and refined.
HEADER FONT
Cinzel
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BODY FONT
EB Garamond
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EXPLANATION
Of typography
Cinzel:
Cinzel is used for headers and major titles. Its classic, serif style evokes a sense of tradition and elegance, aligning with the restaurant’s authentic Italian theme.
EB Garamond:
EB Garamond complements Cinzel with its sophisticated and timeless appearance. It’s used for body text, providing readability and a subtle touch of class.
CUSTOM ICONS
Inspiration from the restaurant
Couch
This icon was inspired by the comfortable and elegant couch seating inside the restaurant. It reflects the warm, inviting atmosphere that 400 Gradi Kranj offers to its guests.
Pizza Furnace
The furnace icon symbolizes the heart of the restaurant – the traditional wood-fired oven used to create authentic Italian pizzas, a core element of 400 Gradi Kranj’s identity.
Lights
This icon draws inspiration from the distinctive lighting fixtures that add to the cozy, intimate ambiance of the restaurant. It represents the refined and thoughtful design that enhances the dining experience.
