BRANDING IDENTITY
Lautus
Lautus is a company specializing in providing high-end business gifts and stationery. We created a brand identity that reflected the luxurious nature of their products while appealing to their discerning corporate clientele.
Lautus
ELEGANT GIFTS & STATIONERY
OVERVIEW
Of our work
When Lautus approached us for their branding identity, they needed a look and feel that mirrored the luxurious nature of their offerings while appealing to their discerning corporate clientele. The primary objective was to create a branding
identity that reflects the elegance, sophistication, and quality associated with Lautus. The brand needed to exude trust, professionalism, and refinement, aligning with the high standards of their products.
Color Palette
EXPLANATION
Of color palette
#f8f7f2 - Ivory Cream:
We selected this soft, neutral tone to serve as the foundation for the brand’s identity. Ivory Cream conveys a sense of luxury and purity, providing a clean canvas that allows other elements of the design to stand out. It’s a timeless color that enhances the overall elegance of the brand, making it suitable for Lautus’ high-end offerings.
#91805b - Antique Gold:
Antique Gold adds a subtle touch of opulence to the brand identity. Gold is traditionally associated with wealth and high value, which aligns perfectly with Lautus’ positioning in the luxury business gifts and stationery market. This muted gold shade avoids being flashy, instead offering a sophisticated nod to the brand’s upscale nature.
#4b4e49 - Charcoal Gray:
Charcoal Gray brings a sense of depth and stability to the brand identity. It’s a powerful, authoritative color that balances the softer tones in the palette. This color was chosen to convey the seriousness and professionalism that Lautus’ corporate clients expect, ensuring that the brand feels trustworthy and established.
#424e3e - Olive Green:
Olive Green introduces an organic, timeless quality to the palette. It symbolizes growth, endurance, and a connection to nature, which subtly hints at the enduring quality and timeless appeal of Lautus’ products. This color also adds a layer of sophistication that complements the brand’s overall luxurious feel.
#202b22 - Deep Forest Green:
Deep Forest Green was chosen for its richness and depth, offering a striking contrast to the lighter colors in the palette. This color enhances the sense of exclusivity and refinement, grounding the brand in a sense of quiet luxury. It also ties in with the natural motif of the lotus in the logo, creating a cohesive visual narrative.
HEADER FONT
Citadel script
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BODY FONT
ABeeZee
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EXPLANATION
Of typography
Citadel script:
Citadel Script was chosen for its elegant and refined appearance. As a script font, it evokes the feel of traditional, hand-written calligraphy, adding a personal and luxurious touch to the brand. This font is used sparingly to highlight key elements of the brand’s communication, such as the logo or important headings, emphasizing Lautus’ dedication to craftsmanship and quality.
ABeeZee:
For the body text, AbeeZee was selected due to its modern and clean design. This sans-serif font ensures readability while maintaining a professional appearance. It complements the more elaborate Citadel Script, offering a balance between classic elegance and contemporary simplicity. AbeeZee’s clarity and understated design make it perfect for conveying information in a way that is both accessible and aesthetically pleasing.
EXPLANATION
Of logo design
Purity and Beauty:
The lotus is often associated with purity and beauty, both of which are qualities that resonate deeply with Lautus’ brand. The company’s products are designed to be elegant and refined, much like the lotus itself, which emerges pristine from muddy waters.
Growth and Resilience:
The lotus is also a symbol of growth and resilience, thriving in adverse conditions. This reflects Lautus’ commitment to providing products that are not only beautiful but also enduring, appealing to clients who value lasting quality.
Elegance and Simplicity:
The design of the lotus is simple yet sophisticated, capturing the essence of Lautus’ brand identity. It’s a versatile symbol that works across various mediums, from digital to print, while maintaining its visual impact.
Connection to Nature:
The use of a natural element like the lotus ties in with the organic tones of the color palette, particularly the Olive and Deep Forest Greens. This reinforces a sense of harmony and balance in the brand’s identity, appealing to clients who appreciate thoughtful, well-crafted products.
